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Commercial Awareness Compass Newsletter
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Commercial Awareness Compass Newsletter

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Synthetic gains: the legal battle over AI avatars in fitness marketing
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Synthetic gains: the legal battle over AI avatars in fitness marketing

AI-generated fitness influencers are blurring the line between advertising and reality. As brands turn to digital avatars to promote products, regulators are asking whether consumers are being misled and who is legally responsible when AI makes false or exaggerated health claims.

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