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The Real Woodside Farm - Supermarkets threatened by legal challenge to fake farm branding
Becky Kells, Editor, AllAboutLaw
Tesco’s packaging has come under scrutiny in the past for it’s false-rustic “Woodside Farms” packaging - but now a Nottinghamshire farm which shares this name is fighting back. Backed by the Feedback charity, Woodside Farm is threatening to take legal action against Tesco unless it drops the woodside farm branding on its packaging.
Tesco is not the only supermarket to sell own-brand groceries under a pseudo farm name. Lidl, Aldi and Asda have carried out similar marketing strategies. Many have found fault with marketing produce sourced internationally under British sounding names, as it implies that the produce is grown in the UK.
Richard Baugh is the owner of Woodside Farm in Nottinghamshire, which raises free-range pigs. Baugh was quoted in the Guardian saying: “Our pork is free-range and we think it’s higher welfare and quality than the pork they’re [Tesco] selling, and we’re proud of that.”
Tesco has not taken action to change its false farm branding.
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